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Apotek: The Coughing Billboard

Apotek: The Coughing Billboard

There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers. It’s a pretty fun way to get people to quit smoking for the new year in […]

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